January 2026 Product Update

Happy New Year! We started the year with a refresh: check out our new website here! 💙 We’re kicking off January with a few updates and reminders to help you start your year off strong. Let’s jump in 👇

⏱ See Filter Runtimes in the Audience Builder
Building a large audience and pressed for time? You can now hover over the “# contacts” count in the Audience Builder to see a tooltip showing the runtime for individual filters. Just hover for half a second to get more insight and build audiences more efficiently. 

If you’re looking to make your searches run faster: remember we automatically remove opt outs, so “cleaning” your list is optional. Not cleaning the list will help it run faster. 

🔁 Share Data Across Your Switchboard Organizations
Working across multiple organizations? You can securely share data across your Switchboard orgs without duplicating phone numbers or emails. You can also transfer lists from one account to another if you do want to add new contacts to an organization. This makes it easier to coordinate programs, suppress overlapping audiences, and send audiences directly to and from organizations without uploading CSVs!
👉 Learn more here

🎯 Switchboard Collective: Advanced Targeting
Switchboard Collective is an opt-in program which enables Advanced Targeting for audience creation. The Collective filters in our Audience Builder let you build audiences based on deeper engagement signals across the Switchboard Collective — allowing you to more accurately target active supporters.
👉 Read more about how it works here 

🎥 New Switchboard 2.0 Video Demo
We’ve released a new video demo highlighting some of Switchboard’s more advanced features — from targeting to automation and beyond. Whether you’re onboarding new team members or brushing up yourself, it’s a great place to start.
👉 Watch the demo here 

🪙 CV Tokens for Toll-Free and Short Code
We’re meeting regularly with Campaign Verify and upstream aggregators regarding the new CV token requirement for Toll-Free and Short Code traffic taking effect in February. We understand how important it is for customers to send messages without disruption on launch day. Our team is coordinating with the aggregators to finalize a solution well ahead of the February deadline. We will be reaching out very soon with an update on how we will be changing our registration onboarding flow to collect the necessary CV tokens.